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1964 poster: “Wellbee,” reminding the public to "be well, be clean, wash your hands”

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This 1964 poster featured what at that time, was the Communicable Disease Center’s (CDC) national symbol of public health, the "Wellbee," who was reminding the public to "be well, be clean, WASH YOUR HANDS." CDC used Wellbee in a comprehensive marketing campaign that included newspapers, posters, leaflets, radio, and television, as well as personal appearances at public health events. Wellbee’s first assignment was to sponsor the Sabin type II oral polio vaccine (OPV) campaigns across the United States. Later, Wellbee’s character was incorporated into other health promotion campaigns. CDC's name changed in 1970 from the Communicable Disease Center to the Center for Disease Control, and in 1992 to the Centers for Disease Control and Prevention. (Source: CDC/Mary Hilpertshauser, 1964. U.S. Centers for Disease Control and Prevention, Public Health Image Library. Public domain.)